Point-of-sale (POS) displays are powerful marketing tools that set your product apart from the competition and increase sales. Strategically located where consumers' purchasing decisions are made, POS displays are typically featured in highly-trafficked areas on the sales floor, or near checkout aisles.
POS displays go through projection, design, prototyping, manufacturing and distribution stages and take place in retail stores. It all starts with an idea. Material, production method and design are determined according to the needs of the marketing program.
POS displays can be produced from corrugated cardboard, metal, wooden and plastic materials. Plastic displays are preferred in terms of lifetime, visual impact, durability and cost.
The most common display types include: floor displays and free standing units, countertop/tabletop displays, power wing/side kick displays, merchandising strips, hangsells, pallet displays, end cap displays, dump bins and inline displays.
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